Five most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This...
The 10 Best & Biggest New PPC Features of the Year
Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome...
SEO Trends 2017: 44 Experts on the Future of SEO
It’s the most wonderful time of the year. It’s time to talk SEO trends for 2017. Ask 44 SEO experts what the...
6 SEO Experiments That Will Blow Your Mind
In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward....
Can Content Improve Your Conversion Rate?
Digital marketing circles’ main concern is steadily increasing conversions from websites, webpages, online ads, etc. We must all strive to understand...
Three major developments that will shape multi-channel marketing in 2017
How have the events of 2016 affected your advertising spend? Take our 10-minute survey to benchmark your performance against competitors –...
More content, less traffic
It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it. “Content...
Google brings campaign-level audience targeting to all AdWords advertisers
The wait is over. Advertisers can finally add audience lists at the campaign level in AdWords. No more having to waste...
Tweet Google an emoji & it will reply with local search results
Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local...
Recent changes to organic sitelinks cause major drops in impressions in Google Search Console
Google released sitelink updates that caused impression and average position drops in Google Search Console. Merkle SEOs Melody Petulla and Kyle...